Logan Plant has steadily built a career defined by vision, craftsmanship, and a determination to succeed on his own terms. As the son of Robert Plant, one of the most iconic voices in rock history, Logan was exposed to creativity and performance from a young age. He initially embraced music, fronting bands like Sons of Albion, but ultimately chose a different artistic outlet after being inspired by the vibrant craft beer movement during a trip to Brooklyn. In 2011, he founded Beavertown Brewery in London, starting small but thinking big—combining top-quality brewing with distinctive branding that gave the brewery a bold, unmistakable identity. Under his leadership, Beavertown flourished, with beers like Neck Oil, Gamma Ray, and Lupuloid earning devoted followings and changing how British beer was perceived. His efforts helped make craft beer accessible and exciting to a broader audience, while his partnership with Heineken enabled the expansion into a cutting-edge facility without compromising creativity. Even after stepping down as CEO, Logan remains a guiding force in Beavertown’s evolution, admired for turning a personal passion into a groundbreaking brand—and proving that great legacies can take many forms beyond the family name…

Logan Plant: Brewing a Legacy Beyond Rock and Roll

Logan Plant has charted a remarkable path—one that intertwines artistic vision, entrepreneurial grit, and a deep commitment to authenticity. As the son of Robert Plant, the legendary frontman of Led Zeppelin, Logan grew up in the shadow of rock royalty. From an early age, he was surrounded by creativity, performance, and the weighty expectations that come with a famous surname. He initially embraced the family’s musical lineage, fronting the hard rock band Sons of Albion. But while music was an early passion, Logan ultimately found his true calling in a different, equally expressive craft: beer.

The turning point came during a trip to Brooklyn, New York, where Logan was inspired by the burgeoning craft beer scene. Struck by the energy, experimentation, and community spirit of independent breweries, he returned to the UK determined to bring that same spirit to London. In 2011, he founded Beavertown Brewery, starting with a small setup in the kitchen of a local pub. Though the operation was modest, Logan’s ambitions were anything but. He set out not just to brew excellent beer, but to reimagine what British craft beer could be.

Beavertown quickly distinguished itself through its bold, comic-inspired branding and its vibrant, hop-forward beers. Core offerings like Neck Oil, Gamma Ray, and Lupuloid became fan favorites, earning the brewery a cult following and expanding the appeal of craft beer to a wider audience. Logan’s ability to blend top-tier brewing with a keen sense of design and storytelling helped establish Beavertown as a trailblazer in the UK’s beer landscape.

As the brewery grew, Logan remained focused on maintaining its creative spirit. A partnership with Heineken enabled the launch of a state-of-the-art facility in Enfield, drastically increasing production capacity while preserving Beavertown’s independence and vision. It was a balancing act few could manage, but Logan pulled it off—scaling the brand without diluting its identity.

In 2022, Logan stepped down as CEO, transitioning into a different role while continuing to guide Beavertown’s journey. His legacy is already secure: he turned a personal passion into a thriving, influential brand, proving that innovation and integrity can coexist in business. More than that, Logan Plant has shown that one can carry a famous legacy not by mimicking it, but by forging something entirely one’s own. In doing so, he has become a respected figure in the world of craft beer—and a testament to the power of creative reinvention.